Packaging design for a premium mixer based on fermented birch sap

A holistic approach to health

Consumers are taking a more holistic approach to health, with an intense focus on mind and body, and consumers want clean labels and transparency throughout the supply chain to ensure that the product is ethically produced and healthy to consume for the body, mind and environment. These are all important keywords for ÖselBirch, who collect their birch water sustainably to ensure that the same trees can be tapped for many years. Although more costly, it keeps the trees alive for further carbon absorption. When you buy ÖselBirch products, you support Plant-for-the-Planet.org, which plants new trees. It’s 100% organic ingredients, so that you can enjoy it with a clear conscience.

The ultimate mixer for the modern connoisseur

The target group is the modern connoisseur, and the sales channels are currently specialised retailers in Germany, among others, and also via the ÖselBirch website. The mixer has a unique flavour combination and is non-alcoholic, and it’s up to you what kind of alcohol or non-alcoholic drink you want to mix with it. Or maybe you don’t want to mix it at all but simply enjoy it as a soft drink.

Variants

Currently, the following flavours are on the market:

• Birch+Rhubarb
• Birch+peppermint+lime (‘mojito’)