Ravigotte sauce – a classic
With the rebranding of Cervera, the goal was to make the nostalgia of Cervera’s history visible. This has been achieved by reusing strong, classic graphic elements in combination with new ones, so the design signals quality and something unique, which is also true for Ravigotte, a classic in Cervera’s portfolio and a well-known product in the mature segment.
Therefore, it was essential for us to create a redesign that is both backwards-looking and recognisable so that existing users will still recognise the product while giving the design a more modern look that appeals to a younger segment.
Client
Cervera A/S
Task
Packaging design for Cervera’s classic Ravigotte.
Competences
New design with historical roots
The mature generation will probably remember the familiar Ravigotte design, so elements from this should be retained. Including the dots and, not least, the iconic arrangement of the name Ravigotte Sauce in bright red.
At the same time, it was important to us that the Ravigotte was not entirely separate but part of the Cervera family, so that the famous common thread was maintained across the product categories and that Cervera products, in general, became easier to recognise.
Read more about how we have developed Cervera’s CVI.
