The Cool Carrier: Redesign of thermo bags that can be personalised and delivered in small quantities
Combi-Therm Consumer produces 3-layer thermo bags made from monomaterials with up to 80% recycled materials. The thermo bag design has long had images of frozen fish and stacks of ice cubes, and therefore, it needed an appealing concept design. Furthermore, customers often need small print runs, which has long led to a very generic and standardised design based on the take it or leave it principle. That’s all changed now with the new brand and packaging design.
Client
CombiTherm Consumer
Task
Brand Identity design for thermo bags
Competences
Customised design creates value for both customers and CTC
A design where shops and retail chains at home and abroad can add their own touch to their thermo bags by choosing:
1: Background/pattern (printed in 2 colours)
2: Illustrations (black)
3: A logo that can be either “The Cool Carrier” concept logo or the customer’s own logo (black)
4: Statement (black)
In this way, the bags can be individually customised but strongly affiliated with the universe of “The Cool Carrier”.
With a focus on choosing the most sustainable thermo bag solution possible, the design focused on creating an iconic design and minimising printing costs despite the individualised options and some customers’ requirements for very short runs.
A selection of pre-printed film in 2 colours and, subsequently, the individualised print in one colour (black). It is simple but individualised with a powerful visual expression.
The new design has had an impact, and Combi-Therm Consumer has closed crucial orders based on the new design and new customer options.
Transporting your food in a thermo bag should be cool so that the quality of chilled and frozen food is maintained during transport home and food waste is reduced. And with the new design, “The Cool Carrier” will also be much more likely to be taken to the park for a warm afternoon with wine and spikeball.
Read more about Combi-Therm Consumer and see their products HERE
Are you interested in hearing more about packaging and design strategy work?
Call us at +45 87 31 01 01
Or write us an email at mark@cameleon.dk
Mark L. Wegeberg,
Managing Director & Contact Manager