Packaging strategy and design for Jakobsens honey

With a growing product assortment containing a lot of different honey products, Jakobsens was in need of a strategy to help them structure their products into clear categories and secure strong differentiation. We helped them develop their packaging strategy and design, to make sure that consumers can understand and navigate the product assortment to find the honey they want.

Apart from strategy and design we also made the artwork for the whole category. That is an advantage because when we are part of the process from start to finish, we can secure that the results are exactly as we intended.