Packaging strategy and design for Jakobsens honey

With a growing product assortment containing a lot of different honey products, Jakobsens was in need of a strategy to help them structure their products into clear categories and secure strong differentiation. We helped them develop their packaging strategy and design, to make sure that consumers can understand and navigate the product assortment to find the honey they want.

Apart from strategy and design we also made the artwork for the whole category. That is an advantage because when we are part of the process from start to finish, we can secure that the results are exactly as we intended.


Jakobsens A/S


Packaging strategy and design for honey


Packaging design, artwork production

emballagedesign case Jakobsens Better miljø

Are you interested in hearing more about packaging and design strategy work?

Call us at +45 87 310 103 or write us an email at

Mark Lyngaa Wegeberg

Mark L. Wegeberg,
Managing Director & Contact Manager